In anticipation of the Annual LUXE Global Awards Gala Ceremony, we had the pleasure of speaking with Simona Marzac, Sales and Marketing Director at the InterContinental Athénée Palace Bucharest.
With her extensive experience in hosting prestigious events, Simona offers a glimpse into the meticulous planning and unique charm that make this historic venue the perfect setting for one of the most anticipated nights in the luxury hospitality industry.
HOW IS THE PLANNING FOR THE ANNUAL LUXE GLOBAL AWARDS GALA GOING?
We are eagerly looking forward to hosting this prestigious event. Our team has been meticulously preparing, ensuring every detail is in place. We are confident in saying that our planning is on track. We’ve had dynamic brainstorming sessions that have generated numerous original initiatives, so guests can expect delightful surprises, good energy, and an ambiance of sublime elegance. We are committed to creating an unforgettable experience at the InterContinental Athénée Palace Bucharest, leaving a lasting impression on all who attend.
HOW HAS YOUR TEAM PREPARED FOR THE LUXE GLOBAL AWARDS GALA?
Our team is exceptionally enthusiastic about the LUXE Global Awards Gala, with tasks already allocated and preparations well underway. The Commercial and Operations departments have never been more creative and engaged to design an unique, flawless experience for our esteemed guests, primarily hoteliers, who possess a keen eye for detail.
WHAT MAKES THE INTERCONTINENTAL ATHÉNÉE PALACE BUCHAREST A UNIQUE VENUE FOR THE LUXE GLOBAL AWARDS GALA?
Hosting the LUXE Global Awards Gala at InterContinental Athénée Palace will add to our storied legacy of memorable events in this 110-year-old historic hotel. Over the years, we have had the privilege of hosting a multitude of events, including royal anniversaries, private classic concerts, presidential dinners, luxury cars launches, and of course, some of the most prestigious gala awards in Romania. We are honoured that LUXE Global has chosen our hotel for this impressive gala, and guarantee that our historic landmark in the heart of the city will transform the occasion into a night to remember.
IN YOUR EXPERIENCE, WHAT ARE THE MOST IMPORTANT ASPECTS OF CURATING A SUCCESSFUL GALA EVENING?
In my experience, curating a successful Gala Evening centers on creating a captivating experience from the moment guests arrive. A complex, multisensory welcome is key, as it sets the tone for the entire evening and ensures a seamless flow of events. Guests should be greeted with visually stunning decor, ambient music, and subtle fragrances that evoke luxury, complemented by attentive service and exquisite refreshments. Attention to detail in lighting, sound, and overall ambiance is crucial, as it creates an atmosphere of sophistication and elegance. This holistic approach not only sets the stage for an extraordinary evening but also leaves a lasting impression on all attendees.
COULD YOU GIVE US SOME SECRET INSIGHTS INTO THE MENU FOR THE EVENING?
Chef Yevghen will indeed work his culinary magic for the Gala Evening. While I can't reveal all the details, I can share that guests are in for a gastronomic show presented in six exquisite acts. Expect a harmonious blend of flavors, textures, and presentations, as each course will be meticulously crafted to not only tantalize the taste buds but also to offer a sensory journey that will complement the evening's luxurious ambiance.
HOW DOES IT FEEL TO BE HOSTING THE LUXE GLOBAL AWARDS GALA THIS YEAR?
Hosting the LUXE Global Awards Gala this year fills us with immense pride and boundless enthusiasm. It is an extraordinary honor to welcome such a prestigious event to our hotel, and we are thrilled to showcase our commitment to excellence on this grand stage. The anticipation within our team is palpable as we prepare to deliver an unforgettable evening that reflects the sophistication and elegance of both the awards and our venue. This opportunity allows us to not only celebrate the achievements of our distinguished guests but also to highlight the historic charm and contemporary luxury of the InterContinental Athénée Palace Bucharest.
WHAT ARE YOU MOST LOOKING FORWARD TO ON THE NIGHT OF THE EVENT?
On the night of the event, I am most excited about the opportunity to connect with esteemed colleagues from around the globe. It's a chance to engage with professionals who are truly the best in their field. I look forward to sharing insights, celebrating our collective achievements, and experiencing the camaraderie that comes with gathering such distinguished individuals in one place.
As the InterContinental Athénée Palace Bucharest prepares to host the LUXE Global Awards Gala, it’s clear that the evening will be a masterpiece of elegance and sophistication. With Simona Marzac and her team at the helm, guests can expect an experience that will be as memorable as the venue itself—a true celebration of luxury and excellence.
