In the ever-evolving world of skincare, Skin Novels has emerged as a beacon of luxury and natural purity. At the helm of this innovative brand is Ioana Oros, the General Manager, whose vision and dedication are shaping Skin Novels into a leader in premium, 100% natural skincare products. In this exclusive interview, we delve into the story behind Skin Novels, explore the commitment to natural ingredients that define their brand, and gain insight into the creative processes that bring their products to life. Join us as we uncover the essence of Skin Novels through the eyes of Ioana Oros, discovering what sets this brand apart and what exciting developments lie ahead.

CAN YOU TELL US ABOUT THE INSPIRATION AND STORY BEHIND THE SKIN NOVELS BRAND?

The inspiration behind Skin Novels started with a personal journey. The founders, Gabriel Ciordas & Ioana Firezar, were searching for 100% natural, premium products that met their needs, but they couldn’t find anything on the market that satisfied them. This unmet need sparked the creation of Skin Novels. From the very beginning, they dedicated themselves to meticulously crafting products for their own use and for their families, collaborating with experts to perfect the formulations. This process was fueled by a deep passion and a desire to share the exceptional quality they created with others.

What makes Skin Novels truly unique is our holistic approach to self-care. We believe skincare should nourish both the body and the soul, which is why each product is accompanied by a poem from a local artist, offering a moment of reflection and connection. The name Skin Novels beautifully encapsulates this blend of fragrance, quality, and holistic care, providing a comprehensive experience for both body and soul.

HOW DOES SKIN NOVELS COMMITMENT TO USING 100% NATURAL INGREDIENTS SHAPE YOUR PRODUCT DEVELOPMENT AND OVERALL BRAND PHILOSOPHY?

At Skin Novels, our commitment to 100% natural ingredients is the foundation of everything we do. We’ve built our approach around three core pillars: great fragrance, uncompromising quality, and a holistic touch that sets us apart.

Fragrance is where we start because we know how much it matters to our clients. That’s why we use only premium essential oils, completely avoiding synthetic perfumes. The result is a luxurious, natural fragrance that’s not only delightful but also supports your well-being.

Quality is non-negotiable for us. We ensure that our products are free from parabens, SLS, sulfates, and other harsh chemicals. This dedication to purity ensures that you can indulge yourself in an experience that's both gentle and effective.

Finally, we embrace a holistic approach—with a touch of poetry for the soul. This philosophy shapes every choice we make, ensuring our products deliver not only outstanding quality but also a profound sense of well-being.

CAN YOU WALK US THROUGH THE PROCESS OF CREATING A NEW PRODUCT, FROM CONCEPT TO SHELF?

Creating a new product is a personal and deeply collaborative journey for us. It all starts with our clients—we truly listen to their stories and feedback because we’re doing this for them. We stay close to their needs, always in touch with the latest research on ingredients and fragrances.

When we see a need, we dive into experimenting in our atelier, trying out different ideas. We have a trusted formulation expert who ensures everything we create is safe and effective, and our product manager, Ioana Firezar, has an incredible talent for knowing when something is going to be a hit. Sometimes, her instinct makes the process move quickly because she just knows it’s right.

Once we’ve got the formula down, we turn to packaging and storytelling, making sure everything aligns with our vision. We’re fortunate to collaborate with talented artists who add a special touch, such as crafting the poems that accompany our products.

Finally, we bring the product to life and launch it, always eager to hear what our clients and partners think so we can continue to improve.

ARE THERE ANY UNIQUE OR INNOVATIVE INGREDIENTS OR TECHNOLOGIES YOU USE IN YOUR SKINCARE PRODUCTS THAT SET YOU APART?

Absolutely. Our portfolio is crafted for those who truly appreciate luxury and quality. We’ve incorporated distinctive ingredients like colloidal gold and silver, 24K gold, and amber into some of our products to deliver an extraordinary skincare experience. We believe in keeping our ingredient list simple and purposeful—nothing unnecessary, just nourishing elements that benefit both the skin and soul. This focus on using premium, effective ingredients while maintaining a straightforward approach sets us apart in the skincare world.

WHAT ARE SOME OF YOUR MOST POPULAR PRODUCTS, AND WHY DO YOU THINK THEY RESONATE WITH YOUR CUSTOMERS?

The "Exfoliate" solid soap stands out as a customer favorite, thanks to its invigorating cinnamon and coffee scent and its effective exfoliating properties. Customers love how it leaves their skin feeling refreshed.

Another popular product is our 100% natural body oil, "Silky Drops," which resonates with customers for its gentle, nourishing formula that works beautifully on all skin types. More recently, our "Silky Drops" cleansing gel has quickly become a bestseller. Its pure and gentle formulation, which also serves as an effective makeup remover, has made it a go-to choice for those seeking a versatile and skin-friendly cleanser.

I think these products resonate with our customers because they’re not just looking for 100% natural skincare—they’re also seeking a story that differentiates the brand and makes them feel good about themselves while ensuring they’re using something exceptional in terms of quality.

WHAT DOES YOUR PERSONAL SKINCARE ROUTINE LOOK LIKE, AND HOW DO SKIN NOVELS PRODUCTS FIT INTO IT?

I believe in simplicity, yet I understand the long-term benefits of a dedicated skincare routine. A figure who has always inspired me is Estée Lauder. Her mission to encourage women to invest just a few minutes each day in their skincare revolutionized how we think about routines. I've taken that philosophy to heart and adapted it to create my own ritual.

As for my own routine, it's straightforward but effective. In the mornings, I start with the "Regenerate" wash gel in the shower. Its fresh fragrance of exotic verbena is the perfect way to refresh and wake up. I cleanse my face morning and evening, and because I have sensitive skin, I rely on our "The Innoscent" cleansing gel, which is specially formulated for all skin types. After cleansing, I make sure to apply serum and face cream to keep my skin hydrated and protected.

Evenings are my time for a little extra pampering. I like to exfoliate my skin with our "Exfoliate" soap—it's the best exfoliator I've ever tried (and I'm not just saying that because it's a Skin Novels product; you really should try it!). I follow up with the "Silky Drops" body wash gel, and then I apply the body oil with the same name. This routine leaves my skin feeling nourished and prepares me for a restful night's sleep.

WHAT EXCITING PROJECTS OR NEW PRODUCTS CAN WE EXPECT FROM SKIN NOVELS IN THE NEAR FUTURE?

We’re really excited to share that we’ve just launched our 100% natural body cream and conditioner. These products were carefully crafted to meet the high standards of our clients and to complete our offerings for the Horeca industry. Soon, you’ll be able to find them on our website (https://skin-novels.com/), beauty shops, and we’re especially thrilled to introduce them in a luxury hotel boutique through a collaboration that means a lot to us.

We’re also working on something we’re particularly passionate about—an exclusive SPA line. This collection is being designed to give you that perfect escape from everyday life, whether you’re at home or at your favorite hotel. Our goal is to bring the luxury and relaxation of a high-end spa right to you, making it easy to indulge whenever you need it most.

WHAT LEGACY DO YOU HOPE TO LEAVE WITH SKIN NOVELS, AND WHAT IS YOUR VISION FOR THE BRAND’S FUTURE?

I truly believe that today, consumers seek more than just a product—they want to connect with the brand, understand its story, and resonate with its mission. I don’t just hope; I’m certain that with the right determination and the support of our talented team, Skin Novels will reach the top and redefine the standards of luxury skincare.

Our vision for Skin Novels is to be more than just a player in the 100% natural ingredients space. I see it as a brand that stands shoulder to shoulder with the most beloved luxury brands in the world, offering something uniquely different—a commitment to 100% natural ingredients that doesn’t compromise on luxury. This is the legacy we aim to build: a brand that not only meets the highest standards but also connects deeply with those who value both purity and excellence.

As we conclude our conversation with Ioana Oros, it’s clear that Skin Novels is more than just a skincare brand; it’s a testament to the power of passion, innovation, and a commitment to holistic care. Ioana’s insights into the meticulous process behind each product, coupled with the brand’s dedication to natural ingredients and luxury, reveal a profound dedication to enhancing both beauty and well-being. With exciting new projects on the horizon and a vision that aims to redefine luxury skincare, Skin Novels is poised to continue its journey of excellence and connection. We look forward to seeing how this remarkable brand will continue to inspire and delight its customers in the years to come.